YOUR RESULTS

Our strategy,

PR Concierge Program

Ready to take your hotel’s PR game to the next level? Our five step PR Concierge Program is designed to equip marketing, sales, and communications pros with custom agency-level strategies, expert-led training, and all the tools needed to successfully execute high-impact PR campaigns with confidence.

  • Meet virtually or in-person with your leadership team to talk business goals and uncover key story opportunities

  • In-person or virtual expert-led training session to master the core fundamentals of PR

  • We create custom PR strategies for hotel openings, renovations and relaunches, new or refreshed amenities (restaurants, rooftops, spas, etc.), exciting partnerships, and / or evergreen or annual PR plans

  • Walk away with a PR toolbox that’s your new secret weapon— custom media lists, templates, and actionable "how-tos" to maximize your PR efforts

  • You’re never alone! We’re here to provide ongoing support as you roll out your PR strategy, ensuring you’ve got the backup you need to keep things running smoothly. Plus up your program with bi-weekly live office hours with our founder

Honeycomb Collective

For hotels looking for additional PR support, Honeycomb Collective brings together a group of best-in-class, savvy hospitality communications professionals from across the country that will be hand selected to provide full PR services for the hotel based on location, skillset and campaign-specific match. 

  • Hotels can tap Honeycomb Collective to execute specific PR campaigns based on their needs. This approach provides hotels with the most cost effective way to get everything they need from outside PR counsel, and nothing that they don’t. 

    • Campaigns are project-based vs timing-based to allow for maximum impact

    • The work isn’t finished until we hit our agreed upon KPI goals

    • Tactics will vary based on campaign, but expect:

      • Media relations

      • Influencer relations

      • Creative ideation

      • Content creation

      • Seamless client relations

    • New or refreshed amenity

    • Creative campaign (ideate and execute one big creative PR idea to drive press)

    • Renovation or milestone

    • Key leadership announcement

    • Additional campaign projects available based on hotel-specific needs

SOUND SWEET?